METHODS USED TO GRAPHICALLY DISPLAY DATA:
- Google earns money through different categories of business: websites, networks, advertising, and other miscellaneous revenue-collecting-methods. When consolidated, these methods make up the total revenue for each year, since 2001 (when Google became popular).
- Our group used a bar and line graph to graphically represent this data, after creating charts with only revenue numbers. These numbers ranged from $86,000 to $29,321,000 in revenues for each year up to 2010. Therefore, we were able to both find a an enormously upwards trend line in the data, and find the standard deviations from what a perfect trend would have produced in revenues
- After finding the trend we were able to easily predict that Google, Corporate, will be successful by millions more in revenues than last year (based on the trend).
- As well as graphing the revenues, we graphed the standard deviations using a residual plot. Through this, we discovered that the function with the least error was the quadratic model.
- May 2000- 10 different languages other than English are added to the versions of Google.com
- June- partnership with Yahoo
- September- added Asian languages
- July 2001- Image search launches
- October- partnership with Universo Online (UOL)
- May 2002- partnership with AOL
ADVERTISING ADVANCEMENTS:
- October 2000- launched AdWords
- March 2003- content-targeted advertising service- AdSense
- April 2003- Google Grants
- January 2004- Orkut launches way to tap into sphere of social networking
- Google was unaffected by the recession
- 2009- 23% jump in year to year revenue, which was 5.95 billion tdo 7.29 billion
- Minitrends helped- due to fresh ads, instead of stale content, as well as the advertising online
- Also defying recession in U.K. and has up 7% in revenues for October this year
- For the rest of the world, it has gone up 33% in revenues
- Taking on Facebook and social networking has helped, as well as the use of Google Chrome
- Though Google is successful during this recession, it still takes precautions (executives fly coach, the laying off of 1% of its workforce, and eliminating stagnant projects such as radio ads.
- However, since Google makes 95% of its money from online advertising, and owns over 60% of the search engine market, it is getting close to its saturation point in its main business (in simpler terms, it has expanded so much, that soon there won't be anything left for Google to advance on or take over)
- Therefore, if it is intending to grow at the same pace that it has for the past five years, it is going to need additional revenue streams, which could include:
- Google android OS
- Apps for business
- Google Shopping
- and Youtube
